Wish Reveals New Brand Amidst Major Overhaul of User Experience
First phase of the rebrand begins with a new logo, design and in-app experience; Further exciting new changes to follow in the coming months
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New Wish logo (Graphic: Business Wire)
The rebrand highlights a major period of operational transformation at Wish with faster delivery times, lower refund rates, an updated homepage, and a range of new consumer features. The brighter and bolder logo and design represents the improved Wish experience and better reflects the company’s focus on discovery, fun and bargains.
“We’ve been making major changes at Wish over the past 12 months - particularly around the consumer and merchant experience. We’ve brought our shipping and delivery times down, reduced our customer refund rates and introduced engaging new features such as Wish Clips. We’re proud of the progress we’ve made so far but still have a long way to go to get Wish to the place where we want it to be,” said
The Wish rebrand includes a new logo designed to be versatile and provide a more memorable visual identity for Wish. The “w” includes a unique ‘flair’ which can be adapted to highlight cultural moments, special occasions, and promotions. In addition, Wish’s new mission “Bargains Made Fun, Discovery Made Easy” represents the company’s commitment to Wish’s unique discovery-based shopping experience, where consumers can scroll through a varied product selection that is driven by personalization technology and robust merchandising.
Wish will be supporting the rebrand with a multi-channel, multi-market advertising campaign. The campaign will run across TV and streaming, digital, social media, influencer marketing and affiliate marketing channels.
In June, Wish announced a deal to become an Official Sleeve Partner for
This news release contains forward-looking statements within the meaning of the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact could be deemed forward-looking, including, but not limited to, statements regarding Wish's outlook, priorities, strategic direction, impact of the rebrand, turnaround efforts and their ability to enhance the customer experience, shipping and logistics programs, new merchant programs and relationships, business operations, and growth initiatives. In some cases, forward-looking statements can be identified by terms such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “foresees,” “forecasts,” “guidance,” “intends,” “goals,” “may,” “might,” “outlook,” “plans,” “potential,” “predicts,” “projects,” “seeks,” “should,” “targets,” “will,” “would” or similar expressions and the negatives of those terms. These forward-looking statements are subject to risks, uncertainties, and assumptions. If the risks materialize or assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. Further information on these and additional risks that could affect Wish’s results is included in its filings with the
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