Wish Announces Bold Steps to Improve Product Quality Along With a Greater Focus on Discovery Commerce
Details are revealed at Wish’s Global Merchant Summit
The new program, which was announced at Wish’s Global Merchant Summit earlier today, measures merchants against a defined set of criteria spanning product quality, shipping experience, customer reviews, refund rates and compliance with Wish policies. Merchants who qualify for the program will benefit from commission discounts, expedited payment terms and greater exposure for their products within the app. They will also carry a ‘Premier Merchant Badge’ that will feature prominently across their product listings and merchant store.
“Our Wish Standards program measures the performance of merchants in areas that matter to consumers most. It enhances the end-to-end buying experiences on our platform by rewarding high-quality merchants who consistently provide a better user experience,” said
During the summit, Wish also announced plans to deepen its focus on discovery commerce in order to attract the next generation of buyers and brands. Starting with a homepage redesign that began rolling out last week, showcasing rich banners, deals, brands and trending products, Wish also plans to introduce shoppable video over the coming months, further blurring the lines between social and commerce.
“Our user experience is built around the concept of helping shoppers discover products and brands they love, and we’re leaning into that discovery element now more than ever,” said
Wish’s Global Merchant Summit took place at the
Wish Standards forms part of Wish’s broader push to improve product quality across the platform. As part of that effort, Wish is actively diversifying its merchant base outside of
Wish brings an affordable and entertaining shopping experience to millions of consumers around the world. Since our founding in
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